The latest salvo in defense of same-sex marriages has come from, of all places, a spaghetti factory in conservative Southern Italy.
“A nuie nun c’emport cu cchi a ffaie, basta che a faie tost!” read a banner ad for Garofalo pasta, in the dialect spoken near Naples, south of Rome. Translation: “We don’t care with whom you make it, just make sure you make it al dente. “
It was a clever turn of phrase, but then, you might wonder, why is a spaghetti slinger headquartered well within the gravitational pull of the Vatican so vocal all of a sudden about equal rights for the gay community? The answer: thanks to a public relations blunder on the part of pasta giant Barilla, lots of other companies are seeing an opportunity to get their brands of penne and pappardelle on the meal planning calendars of gay-rights minded consumers around the globe.
For whatever reason, Luigi Barilla, CEO of the world’s largest pasta manufacturer, saw fit to proclaim he would never feature gay couples slurping spaghetti together on the company’s ads because, “the sacral family remains one of our core values…. If [gays] don’t like that, they can eat someone else’s pasta… I don’t agree with them, and I think we want to talk to traditional families.”
He then added, oddly, “I think the women are crucial in this.”
His off-handed remarks since have landed Barilla in an international boycott of their products — ironically, fomented largely by women, judging by the outburst of Facebook and Twitter posts over the past few days. Simultaneously, there has been a surge of pasta makers eager to assure the market that they are not nearly as bigoted as Barilla.
Of course, there’s another way to avoid any tendentious tortellini: Try making your own! Here’s a super easy recipe for homemade pasta from Foodista. Put it on your meal planning calendar today!
- 2 1/2 cups flour
- cup water
- 2 eggs
- 1 egg yolk
- 1 tablespoon olive oil
- 1 teaspoon salt
In a large bowl, combine 1 cup flour and rest of ingredients with mixer on low speed. Mix about 2 minutes with spoon; stir in enough flour to make a soft dough; knead about 20 times until smooth and not sticky, adding more flour is necessary. Cover with towel and let rest for 30 minutes. Makes 1 pound pasta dough.